Bellaluma Acupuncture
Luxury cosmetic acupuncture and skin treatments designed for visible, natural transformation. Bella Luma blends holistic techniques with results-driven care to enhance glow, tone, and overall skin vitality.
View Live Site
What I Accomplished
I designed and developed a fully custom, high-end website with a visual-first layout for a beauty and skincare business. I implemented a before-and-after content structure to highlight real results, created a custom admin portal so the client can upload and manage transformation images without a designer, and added an automated blog system to support ongoing SEO. I also improved the user flow to guide visitors from curiosity to trust to booking.
What Made It Special
For beauty and med spa businesses, before-and-after results are one of the most powerful conversion tools, but they're often underused or poorly presented. This project made transformation the centerpiece of the experience. Instead of relying on static images or outdated galleries, I created a system where results can be consistently uploaded, showcased, and integrated into the design in a way that feels premium and effortless. This supports conversion and also solves an operational problem: the client no longer needs a designer just to update visuals. The result is a website that doesn't just look beautiful. It works as a sales tool, turning real client results into ongoing growth.
My Role
I led the website strategy, UX/UI design, and conversion optimization. I developed a visual-first experience centered on transformation, implemented interactive before-and-after functionality, and built a custom admin system to streamline content updates. I also created the logo and branding.
Strategy
The biggest opportunity was shifting the site away from a traditional wellness-explanation model and into a visual, results-driven experience. In the beauty industry, people convert from seeing, not from reading, so instead of leading with services, I structured the site around first impressions and visible transformation. Before-and-after imagery became the foundation of the design. By making results interactive and easy to explore, the site builds trust quickly and removes hesitation. I also reframed services from technical descriptions into outcome-based experiences, so visitors can focus on how they'll look and feel after treatment, not just on what the treatment is.
